Sabrina TanSabrina Tan, founder, CEO and driving force behind Skin Inc, the world's first Customized Serum Cocktail Bar, and a multiple award-winning blue-ocean skincare system that delivers 100% results with 0% fuss. Rebooting beauty for over a decade, Sabrina has been our product innovation visionary, game-changer and thought leader in the beauty and wellness industry.


Out of 7.8 Billion; There is Only One of You

Leveraging over a million skin profiles curated fro Skin Inc's proprietary Skin Identity Check, Sabrina has created data-driven innovations that disrupted the industry by offering the first customized serum cocktail, called My Daily Dose Serum, personalized to your unique skin needs and lifestyle, anywhere in the world 24/7. Since then, Skin Inc has launched many industry firsts.

Sabrina believes that every woman and man should be able to buy skincare products & devices that are customized to their specific skin concern, not having to compromise by buying generic mass products that do not address their unique needs.

Since its inception Skin Inc has had Dr Shekhar Mitra, on its advisory board. Dr Mitra is an esteemed global innovation expert who was previously Senior Vice President Research & Development Global Prestige, Beauty and Corporate Fragrances & Flavors at Procter & Gamble. Dr. Mitra was a Jane Coffin Research Fellow at Yale University, and holds more than 50 patents and has led the development of well known brands and innovative products including Crest Whitestrips, Prilosec, Aleve, Olay Regenerist, SK-II,Old spice / Gillette Clinical strength, Hugo Boss and Gucci fine fragrances.

In addition to Dr. Mitra, Skin Inc has on its advisory board Dr. Donald L Bisset (Product Innovation), author of over 60 published technical manuscripts and the inventor of over 30 US patents with 32 years of skincare research experience.

The Science Behind Our Products

Skin Inc products go through rigorous clinical trials or third-party assessments to ensure they are effective and kind to your skin.

Please see our matrix of products with all the corresponding results which was validated during user testing and clinical trials.